Craft And Commerce
According to the behind the scenes documentaries, the designers working on The Lord of the Rings trilogy spent countless hours adding details to the various costumes, weapons, and other props used on the film, including details that were on the inside of garments or other places that would never be seen on the screen. They wanted these items to feel real to the actors, but I also imagine there was a simple love of craft that drove them to put their absolute best into their work.
This same attention to detail is applicable to software development. Rarely will an end user ever see the source code that runs her favorite app, but that doesn’t mean it’s not worth making just as beautiful as what ends up in the interface. Beauty inspires quality, and there’s some things worth doing well even if just for yourself.
Of course one must balance this against deadlines and the needs of the customer, but whenever possible, pay attention to the details.