Like Molasses

Like Molasses

I aggressively unsubscribe from email lists in order to get to Inbox Zero. Which isn’t an end in itself, but part of a broader strategy of radical responsiveness. I’ve been pretty good about doing so with my personal email, but my work email has gotten a bit out of hand.

So the past week I’ve been working on that, for my own email address and several shared addresses and aliases that come my way. It’s tedious, but progress is being made. However, I’m regularly baffled by the number of sites that report that unsubscribe isn’t instantaneous. Today I was quoted “5-7 days”, and I’ve seen as much as “2 weeks”. Why? What could possibly take that long?

Anyone out there in the spam email marketing business that can explain it to me?

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